“We all can agree that Facebook, Instagram, Twitter are three of the most popular digital marketing channels today. But, if someone told you that you should be a digital marketer because of your ability to use those social media platforms. Don’t believe them.
Read on to get to know more about digital marketer – one of the most wanted careers in today’s highly competitive job market.
The goal of digital marketing manager
Moving beyond print ads and other direct marketing tools, we’re now getting to a place where every information is accessible with just a few clicks. Most people will say that your goal as a digital marketer is “to establish a strong social media presence for the business.” Some others will say, your job is “to build an unforgettable brand.” On the surface, it’s true. But, that’s also the job of social media marketing manager, isn’t it? So, what is exactly the ultimate goal of a digital marketing manager?
As a digital marketing manager, you’ll be in charge of generating leads and understanding your customer behavior. Digital marketing is a good mix of digital content, social media marketing and sales. Your presence is essential for the success of any organization.
Find out which tactics work best
When it comes to content marketing, you should know that you don’t have to create something new to attract people. Well, everyone knows it, there’s nothing really ‘new’ right now. As a digital marketer, you’ll focus on how can you get your target audiences hooked on your business. You’ll learn how to talk in their language and analyze what is and isn’t working for them.
Again, digital marketing is not as simple as creating SEO-optimized content marketing or creating ads that get a thousand clicks in a particular period. Instead, you must be able to understand your target audiences. Most importantly, you’ll help the sales team to communicate effectively with the clients. You need to find out the tactics on how to get your audiences coming back for more and actually buy and ‘repurchase’ your services/products.
How to get a digital marketing manager job?
To become a great digital marketing manager candidate, you need to have prior experience in marketing-related jobs. Sure, your degree in marketing will helps. But, most companies specifically hire a digital marketer manager because they aim to get revenue faster. Here’s the truth: companies wait for nobody; they don’t have time to teach you from the beginning – they want results. In this case, they’re mostly looking for someone who can do a kick-ass job in digital marketing and help the business run more effectively.
For that reason, you can start to intern or get a full-time job as a copywriter, social media manager, data analytics, and even researcher. One thing for sure, you need to find a job where they’ll challenge you to have a curious mind and specific knowledge of various topics.
This post originally appeared on Glints. Glints bridges the gap between education & employment by being a platform for young professional focused on career discovery and development.