“I have Facebook, Instagram, Twitter, and Snapchat accounts”, or “I’m an active social media user”. Do you want to become a social media marketer while all you can do is only ‘use’ it? Good luck then –there’re several thousand other people who think the same as you. #youknowwhatthismean.
When it comes to any marketing efforts, you need to think (hard). With a thousand posts out there created every day, you need to know how to make yours stand out from the crowd.
In this job, you’ll perform a wide variety of tasks, such as analyzing trends in social platforms, building brand awareness, and creating engaging content for users on the social media platforms.
And yes, it’s truly exciting. But once again, it’s not easy. Then, how to become a succesful social media manager?
Brand awareness is the key
Think back and recollect whether any of your post in social platforms relate to your branding. If it’s not, better think about it now. You can no longer push content and expect your audience to blindly get your brand. In all tasks, as the social media manager, you must ensure all content on every platform complies with the company’s social media policy and brand image.
You need to jump into “what’s now”. On special occassions, you may work outside of the office to update the company’s accounts on the latest happenings.
Every click, like, and share counts
You may have heard the talks about how social media is shaping the way we communicate. As not everybody will respond – you need a strategy; enrolling in a Google Analytics and content marketing course will be a smart move. You’ll also need to learn about the different online tools and services that monitors performance and utilise them meaningfully.
Take a look at Google or Pinterest for social media infographics and find out the best time to post. If you’re serious about getting a job in this field, now is a good time to start looking for an internship as a social media intern.
In the vast majority of cases, companies will choose the young generation like you to handle this kick-ass job. This career is definitely the perfect example of “do what you love, love what you do”.
P.s. This post originally appeared on the Glints Singapore website (as a basic guide for social media career) and has been updated here for comprehensiveness.