There’s no surprise that you’ll always find companies looking for a marketing executive – it’s one of the most in-demand jobs today (and surely for the next decade). Every company from startups to corporates, all use marketing as the most efficient method of growing their business.
And if you’re looking for a career that is challenging, rewarding, and, most importantly, far from boring stuff – marketing is definitely the answer.
As a marketer, you’ll engage in a wide variety of job duties including research, edit copies, prepare collaterals, or follow industry trends. And let me tell you it’s not easy because finding new, original solutions to audience needs is a constant part of your job.
So, how to kick start your marketing career?
First thing first; you don’t need a marketing degree to be a marketer
If you have top-notch communication & writing skills and are good at keeping up with the latest trends – this can be one of your first career options. And, you don’t need that marketing or business degree to break into this industry. Leave that degree at the door, this role is not limited to just theories – what you have to know is how to execute them.
Bring your resume to a new level with some related experience. And yes, take that internship opportunity even if it’s low paid. Your knowledge and experience in this field matters (even if you want a career switch in the future!).
There are different types of marketing careers, including:
- Market Research Analyst
- Search Engine Optimization (SEO) Specialist
- Pay-per-Click Advertising (PPC) Specialist
- Digital Marketing Analyst/Manager
- Content Writer
- Graphic Design
- Social Media Marketing Manager
- Product Marketing Associate/Manager
Marketing Secrets Sauce? Data
Creativity is NEVER enough. At some point, it’s tempting to come up with jargon or to refer to popular names, while talking to your ideal audience. But, if people don’t understand what you’re trying to communicate, then it’s not effective.
And as I mentioned earlier, creativity is a part of the role, but data is the king of all. Marketing without data is like walking with no purpose. Yes, it’s all about calculating the Return of Investment (ROI) and exchanging values.
Essentially, an important part of this role is about connecting the dots. You might help companies with collecting data on customer demographics, forecasting market, and sales trends, assessing the satisfaction of employees and customers, and finding and implementing advertising needs.
And after all of that, you have to figure out “what’s next?”
This is definitely a challenging task, yet it’s good food for your brain. Suppose you want to build your own empire in the near future, you need to master this art of excavating data.
Remember, you’re selling
Marketing jobs with no selling required? Well, think again. At its core, marketing plays a key role in driving sales revenue as well. So, don’t be mad if people sometimes mistook your marketing as a sales career, you are in some ways are selling, too. The difference is you will do selling in an indirect way. This role is the ‘bridge’ between customers and products.
So, as an aspiring marketer, what’s industries that perfect for you? You name it – the good news is there are always be companies out there looking to hire you.
P.s. This post originally appeared on the Glints Singapore website (as a basic guide for a career in marketing) and has been updated here for comprehensiveness.