“We all can agree that Facebook, Instagram, Twitter are three of the most popular digital marketing channels today. But, if someone told you that you should be a digital marketer because of your ability to use those social media platforms. Don’t believe them.
Read on to get to know more about digital marketer – one of the most wanted careers in today’s highly competitive job market.
The objective of digital marketing role
Moving beyond print ads and other direct marketing tools, we’re now getting to a place where every information is accessible with just a few clicks. Most people will say that your goal as a digital marketer is “to establish a strong social media presence for the business.” Some others will say, your job is “to build an unforgettable brand.” On the surface, it’s true. But, that’s also the job of social media manager, isn’t it? So, what is exactly the ultimate goal of a digital marketer?
As a digital marketer, you’ll be in charge of generating leads and understanding your customer behaviour through your digital strategy. Digital marketing is a good mix of digital content, social media marketing and sales. Your presence is essential for the success of any organization.
Find out which tactics work best for your company
When it comes to content marketing, you should know that you don’t have to create something new to attract people. Well, everyone knows it, there’s nothing really ‘new’ right now. As a digital marketer, you’ll focus on how can you get your target audiences hooked on your business. You’ll learn how to talk in their language. Also, you’ll analyze what is and isn’t working for them.
Digital marketing is not as simple as creating SEO-optimized content marketing. Or creating ads that get a thousand clicks. Instead, you must be able to understand your target audiences. Most importantly, you’ll help the sales and business development team to communicate effectively with the clients. You need to find out the tactics on how to get your audiences coming back for more and actually buy and ‘repurchase’ your services/products.
How to get a digital marketing job?
To become a great digital marketing candidate, you need to have prior experience in marketing-related jobs. Your degree in marketing may helps a tiny bit. But, most companies hire a digital marketer because they aim to get growth faster. They want results. Therefore, they prefer someone who can do a kick-ass job in digital marketing and help the business run more effectively.
For that reason, you can start to intern or get a full-time job as a copywriter, social media manager, and even market researcher. One thing for sure, you need to find a job where they’ll challenge you to have a curious mind and specific knowledge of various topics.
P.s. This post originally appeared on the Glints Singapore website (as a basic guide for digital marketing career) and has been updated here for comprehensiveness.